Case Study:
Impacted Business Group
Date: Sept 28, 2026 | Package booked: 6-hour photography/video
Package: 6 hour Photography/video
Cost: $3216
The Brief
Lynne and Steve from Impacted Business Group are business advisors and coaches who help business owners improve profitability, strengthen their businesses and create growth that doesn’t rely entirely on the owner. The brief for this shoot focused on the creation of high-quality content for a comprehensive website rebuild. The client required a suite of new assets that balanced a clean, credible and professional aesthetic with a strong, relatable human element. This included a series of bespoke images and case study videos designed to showcase their expertise while maintaining an approachable and authentic brand voice.
The Requirements
- Source a venue for the shoot.
- Within a pre-production meeting outline the shoot brief & timeline.
- Create a portfolio of images for use on the website and social media.
- Create two video case study testimonials.
The Outcome
The result was a suite of imagery that positions IBG as credible, experienced and professional, while still feeling warm, approachable and relatable. The images help potential clients quickly understand that IBG offers serious business expertise without the corporate feel, creating a brand presence that feels both capable and easy to connect with.
